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Key to continued growth was to find, motivate, and retain hard-working and entrepreneurial managers and franchisees around the globe .In addition to short term profits, store managers were also responsible for building local public relations, maintaining employee morale, developing customer good-will, keeping tab on the competing chains and creating a legacy of special chicken cooking recipe. Essay # 1. The paper “Major Differences between a Marketing Manager for Coca Cola and a Senior Marketing Position in a Not-for-Profit Organization” is a motivating Essay on Marketing Management Discussion Question Answers of Marketing Assignment For example, if the cost of production is equal to $50, the producer can decide to price the products according to the distance from the production location as the transportation costs are factored in and the labor costs of the sale team. As a marketing manager for a discount retail store in Brooklyn, you have been asked to evaluate a marketing plan for basketballs to ensure that the 4 Ps of marketing are being applied well. In the field A marketing manager is someone who manages the marketing of a business or product. research is always kept continued for the stability of … Keller, K.L & Aperia, T & Georgson, M. (2012). While it is true, there is always a way to simplify the process of getting to the goal. Marketing Manager essaysFor any product to be a success in the market, it requires proper use of marketing strategies. Meaning of Market Research: Market research is the analysis of a project to be started, expanded or modified. With the assistance of our experts, you will start writing better papers … Pearson Education India. 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